Facing negative brand image and publications, our task was to increase media mentions and enhance Huobi's recognition as an expert in cryptocurrency. We aimed to reverse negativity, expand media coverage volume, and establish Huobi as an authoritative leader trusted by major outlets for industry insights and commentary. Our core goals focused on transforming perception, boosting visibility through expanded coverage, and cementing Huobi's expert status in the cryptocurrency and blockchain space.

Our comprehensive PR campaign spanned over a year of meticulous effort to transform Huobi's brand image and establish their voice as an authoritative expert in cryptocurrency. Through expanded media outreach, securing interviews, distributing press releases, and publishing expert articles, we achieved significant growth in high-quality media coverage across major outlets, cementing Huobi as a recognized leader in the industry.